For the last 27 years, Edison Research’s Infinite Dial® has tracked key consumer media and technology usage among the U.S. population.
Presented by Megan Lazovick, Edison Research Vice President, alongside James Cridland, Editor of Podnews, the study highlights critical insights into podcast consumption, online audio trends, in-car audio usage, smart speaker usage, social media behaviors, and other digital media habits.
More than half the U.S. population has a computer in their home
53% of Americans have Internet access at home
Cell phone ownership exceeds 50%
Podcasting debuts; 22% of Americans are familiar with the term
The iPhone is first tracked with 2% of the population owning one
Facebook is used by over half the population (51%)
Smartphone ownership exceeds 50%
Smart Speaker tracking introduced with 7% of Americans 12+ owning one
Over half the population say they have ever listened to a podcast
33% of Americans 12+ own a smartspeaker
75% listened to online audio in the last month
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