Expanded conversation ad inventory available to all advertisers with new suitability reporting
Reach high-intent users deeper in conversations with confidence
Last year, we announced several exciting updates to conversation ads—our Reddit-unique placement that helps advertisers reach high-intent users and drive stronger campaign performance. These updates included a refreshed design, enhanced brand safety features, and testing additional inventory deeper within conversation pages.
We've continued to innovate and are excited to announce that all advertisers are now eligible to serve ads between comments on conversation pages when running conversation ads. Additionally, this new inventory can now be measured with both DoubleVerify and Integral Ad Science brand safety and suitability reporting.
12%
Advertisers using multi-placement (running feed & conversation ads together) see 12% lower costs than advertisers who ONLY target the feed1
Expand campaign reach with conversation ads
Reddit users thrive on conversations and are highly engaged in discussions around their passions and interests. Conversation ads enable advertisers to reach users in this high-intent mindset, driving results across the funnel. With placements now available deeper into the comments page, advertisers can expand their campaign reach, connecting with additional audiences at scale.
All advertisers using conversation ads will automatically be opted into available ad slots throughout the comments page that meet their specified brand safety requirements.
Enhancing our third-party brand safety and suitability reporting
We've partnered with both DoubleVerify and IAS to ensure all inventory on conversation pages is measurable with their brand safety and suitability reporting offerings. This means even our most brand-conscious advertisers can confidently activate ads across the full breadth of conversations and verify the ad delivery aligns with their brand suitability standards.
Advertisers already working with DoubleVerify or IAS can contact their representative to learn how this expanded inventory will appear in their reports.
1Reddit Internal, May 2024