Back with another LinkedIn product update — this time, focused on giving you more tools to review the performance of your content. Today, we are rolling out two updates to make analytics more flexible and informative. The first one is Custom Date Range. Now, you have the flexibility to track performance over any timeframe that matters to you. Instead of being limited to preset timeframes, you can select a custom date range that fits your goals. You can do this for impressions and engagements on your content. Second, we are making an update to Newsletter Analytics. We have added new analytics for newsletter publishers to allow you to measure how your newsletter articles perform - this includes data around email sends and open rate. The goal here is to help you better understand how subscribers are engaging with your content inside the LinkedIn app, and outside it. See below for before/after, and hope you find value in these updates!
Great updates, love the ability to search a range that's meaningful to me. What's the best way to submit a feature request to LinkedIn?
That's useful Gyanda Sachdeva - It will help people to pinpoint what's behind their impact on the platform more, which could be super helpful. With this and the comment impressions rolling out recently, I hope there are more to come!
Custom date range is solid gold! 💙
Keep the updates coming Gyanda Sachdeva 🙌🏽
One more question: how should we be interpreting "article views" vs. "Impressions" in this view?
Hi Gyanda Sachdeva - love these updates. Is there a way to track cumulative growth for content?
The Custom Date Range is such a huge unlock. Thank you to your team at Linkedin!
Gyanda Sachdeva hey any idea why such a surprisingly small number of my subscribers actually get my newsletter? Love the data and keep it coming!
Product Management Leader | Leading 0-to-1 Product Innovation and Growth in B2B SaaS | Startup Advisor
1wGyanda Sachdeva for content creators this is definitely a great step forward. I have so many thoughts and would love to submit feedback or chat as a customer with your product team to share pain points. Two quick examples: Is your team looking to prioritize your search functionality and how the posts/articles are saved/organized? For the former, it would be so useful to search in additional ways - find companies that are at a certain stage (series A etc.), find companies by vertical/industry, find influencers on x topic etc. For the latter, the saved pages/articles desperately need some love in terms of how we can organize/label those. Currently saving posts is like dumping them in a black hole, never to be found again! Happy to share a lot more!