Jake Poses’ Post

LinkedIn is continuing its transition to being a video-first platform. The B2B creators I know have been figuring out that as LinkedIn invests more in video, the opportunities to build a brand, grow a following, and drive engagement for your products are increasing. We spent Q4 publishing vertical videos on LinkedIn, and here’s what we learned: + Hook people in the first 3-6 seconds. If you miss, they’re gone. + Don’t overthink it. We’ve seen everything work—from polished animations to me just talking. The key? Post, learn, repeat. Fast. + Weirdly enough, some of our best-performing videos went viral on Fridays and over the weekend. LinkedIn on the weekend? I think people turn to LinkedIn over the weekend because it feels like a feed where you're more likely to find valuable, educational content compared to other platforms. + The more actionable the learning, the more likely it is to get picked up. The holy grail of content is making something so useful, new, and actionable that it changes a perspective and can be put into practice in real-time. It’s hard to get there, but the videos that have worked best for us usually look like this. Have you tried vertical video yet? What are you seeing work? What should be avoided?

What did you miss? If the last few weeks have been a blur of last minute deal closure, mince pies and present wrapping, here are some of LinkedIn's latest features that you may have missed: 1. LinkedIn’s Giving Users a Summary of Their Games Performance    LinkedIn’s games Playback overview will tell you which games you played most often when you most often played, and how many CEOs you’re better than. 2. LinkedIn is now working on a new way to display video posts in the main feed, with larger video panels that’ll be shown between regular posts (see video below by Jake Poses) 3. LinkedIn has added features too improve ad performance    For example. the updated report now includes expanded date ranges for your data, up to 90-days, while there are also more insights into both paid and organic engagement.        It could be a handy complement to your existing data sources, helping you to more effectively target the right companies with your outreach.    It’s also rolled out an updated data-driven attribution report which provides more insight into how specific elements of your marketing efforts influence lead generation. 4. LinkedIn Tests Paid Boosting for Personal Updates    LinkedIn is trying out another ad option, with some users now able to pay to amplify their personal posts, in addition to their business page updates, in order to get more reach in the app.     5. You can Now Add a Slideshow Background Photo    Add up to 5 images (see my profile as an example)     6. Audio Events are being Retired    LinkedIn is retiring its dedicated audio events option, and rolling audio events into its existing live-streaming tools. This will mean that you can still run audio-only live events, but you’ll need to add a static image into the video field via a third-party tool.        A few more minor changes eg. post views now scroll across rather than in list form on profiles, post comments are now reordered for the author and video view count is now public....        That's all folks - you can go back to your mulled wine 🍷        ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞    For further LinkedIn training & marketing strategies, please subscribe to The Link Tank®️ newsletter: https://lnkd.in/dDQdcSQu        🔗I always welcome thoughtful invitations to connect        📞Book a LinkedIn marketing strategy call using the link in my headline        #BusinessDevelopment #LinkedInTraining #LinkedInMarketing #EmployeeAdvocacy #Trevisan                

🎥 Through the Camera, Into Your Soul 🎥 The Oculus? Nah, that doesn’t cut it. You can’t feel someone through that. That’s why I pour so much into my content—so when you watch me, you feel me. Like truly feel me. Here’s the thing: I strive to be profound through the lens because I know that moment when you meet me face-to-face, it has to hit just as hard. Whether you’re inspired, energized, or even disagreeing with me—it’s about creating a connection that’s undeniable. Yesterday, I was consulting with one of my clients (shoutout to HALA 👋), helping them communicate through the camera, not just to it. Because when their audience meets them, it shouldn’t feel like, “Oh, this is just another person.” It should feel like, “Wow, it’s amazing to meet you!” 💡 The Lesson: Your content is your handshake before the handshake. It’s how people experience you before they ever meet you. Make it count. 👉 If you’re ready to make your audience feel you through the camera, follow me for tips on personal branding, storytelling, and creating real connections. Drop a 💥 in the comments if you’re committed to making every interaction—online or in-person—unforgettable.

Here's a recent learning of mine. If you're in charge of social media, work in a close capacity and collaboration with your creative team (shoutout Ellen Brouns AKA the creative mastermind who brings my ideas to life 🪄) Why? It's just stronger ✅ The messaging of the posts becomes stronger ✅ The format becomes more innovative ✅ It's just more fun! ✅ You might have an idea from a social perspective - but your creative team really bring it to life 🚀 And what helps? A briefing template - where you include aspects like: - Proposed deadline - Outline of a project - What are the goals that this post or series of posts will contribute to? - Timestamps for video snippets - Examples of other posts from other companies - so there's context to your idea. And let's not forget - close collaboration also means your creative point of contact(s) will send you some awesome inspo 🔥 Thoughts on this subject? #socialmedia #demandgeneration #design #creativity

What the top 1% of ad creators don't tell you: It's all about strategy. 1) Storytelling Magic:   - Every great ad begins with a compelling story.   - Weave tales (real + imagined) to captivate your audience. 2) Constant Inspiration:   - Draw from everyday experiences.   - Stay updated with trends and curate the best ideas. 3) Design Focus:   - A visually appealing ad is half the battle won.   - Prioritize clean design, strategic layout, and eye-catching visuals. 4) Crafting Hooks:   - You have seconds to grab attention.   - Highlight pain points and evoke emotions right away. 5) Substance Over Fluff:   - Audiences crave meaningful content.   - Cut the fluff—deliver value with every word. 6) Document the Process:   - Show your journey of creating the ad.   - Transparency builds trust and engagement. 7) Borrow and Enhance:   - Study successful ads.   - Adapt and improve proven strategies. The masters took years to hone their craft. Don’t be misled. It wasn’t an overnight success. Start small. Build consistently. Stay committed to the process. And always remember: Great ads aren’t accidental. They’re the result of strategic habit stacking.

The secret to successful creative projects 👇 As creatives, we love brainstorming and bringing our ideas to life. But let's be real, a clear understanding of how our work will be used is crucial for success. Before we start, let's clarify the purpose, target audience, budget, and desired outcome...Here are some questions you can ask: - What's the visual meant to achieve? - Which channel will it be seen on? - Who's the target audience? By setting clear goals upfront, you'll save time, reduce revisions, and create something that truly resonates with your audience. ...You'll also make the life of your creative team a lot easier👌😉

Founders, what if your content could bring you engagement and leads? (Yes, you heard that right!) -Close your eyes -Now open them -Look around(nature and the environment) Everything you see is beautifully designed and effortlessly captivating →Now imagine: What if your content could do the same? →What if it could attract others and bring value to you? Yes, I’m talking about engagement and leads through the LinkedIn platform Here’s how: →Transform your words into HQ visuals →Present them to your audience →You’ll witness a remarkable difference True Fact: →65% of people learn best through visuals →They retain 80% of what they see →Visuals enhance learning by 400% →Images communicate faster than text Invest in quality design-something that makes both you and your brand proud Want to know how to invest in Quality Design. DM "Quality Design" see you on the other side PS: What’s one tool or trick you can’t live without in your daily routine? Eeba Out 💜

I've written over 20 Instagram reels scripts since last week... And I can tell you for sure: Video marketing is no longer the future. It's the NOW. Videos do what other formats can't. ✅ They build trust faster ✅ Capture attention instantly ✅ And let you express your brand in a way that's impossible with just words or static images. If you’re not leveraging video in your marketing... you’re leaving serious growth on the table. Want to take your marketing to the next level? Start using videos. Your audience will feel more connected, and your brand will shine like never before. p.s: need help with video marketing for your brand? shoot me a DM 📸 working on the project.

Transformation From Boring Pictures Into Exciting Video How I did it: ↳Client Rebranding: Watch how I seamlessly update simple images into refreshing reels. ↳Trust the Process: Every tweak, every pixel matters. I crafted content that resonates with the brand colors. ↳Results That Wow: The outcome? Well, it’s EVERYTHING! 🤩 Better engagement, increased followers, and a feed that radiates your unique vibe. Want to work? DM

👀 Have you seen this yet? 👀 Introducing the LinkedIn Video Tab! LinkedIn is launching a fresh, immersive video experience. Creators are now invited to take part and may be showcased in the LinkedIn feed. Follow these instructions: 📲 - Record your videos vertically. - Videos should be 15s to 2min long. - Video description must be at least 50 words. If this is new to you, I recommend a consistency of posting this video style once a week to attract LinkedIn’s algorithm. The value you provide in your video could expand your reach so much faster as the expert in your field. Are you ready to showcase your video creativity? 🎬