New Ways to Get Even More Out of Your LinkedIn Ads in 2025

Marketing is constantly evolving—becoming more specialized, efficient, and interconnected.

At the forefront of this transformation is LinkedIn's advertising platform, designed to equip your brand with the tools needed to thrive in a competitive landscape. Our latest LinkedIn Ads updates bring a host of powerful new features, enabling marketers to optimize resources, streamline campaigns, and deliver exceptional results.

Here’s a quick look at what’s new: LinkedIn Accelerate, enhanced Brand Lift tools, updates to Campaign Manager, and the latest advancements with the LinkedIn Conversions API.

Accelerate - Expand Your Reach Faster, now with additional objectives and formats available!

Accelerate is an AI-driven, objective-based campaign tool that merges LinkedIn’s professional data with your own (like retargeting or company lists) to pinpoint high-intent audiences. By introducing additional objectives, ad formats, and new audience inputs, you’ll have more ways to spark meaningful engagement and boost performance. This holistic approach helps you go beyond guesswork and tap into proven strategies that drive results.

• Smarter Targeting: Leverage LinkedIn data plus your first-party signals for laser-focused reach
• Improved Efficiency: Build campaigns 15% faster than with traditional methods
• Better Results: Advertisers saw up to 42% lower cost per action in A/B tests
• Broader Options: Select from Brand Awareness, Engagement, Lead Generation, Website Conversion, Website Visits, and Video Views

Accelerate automates the heavy lifting—from bidding to creative—so you can concentrate on strategy and see a faster return on investment.

Brand Lift Enhancements: Improving Conclusiveness

Brand Lift Testing is now stronger, thanks to multi-question surveys within a single impression and a new approach that favors clicks over pure reach. These changes, coming soon, encourage deeper engagement, leading to richer data on brand awareness, consideration, and recall. If you’re looking for stronger proof of brand impact, these updates can help deliver it.

• Multi-Question Surveys: Collect more nuanced feedback in one go
• Click-Focused Delivery: Maximizes responses by prioritizing engaged users
• 3–5% Boost in Conclusive Tests: Get clearer evidence of real brand lift
• Actionable Insights: Refine strategies with data that truly reflects audience sentiment

By capturing more survey responses and focusing on quality interactions, you can validate brand-building efforts with greater confidence.

Campaign Manager Updates: Simplify Your Ad Journey

The newly enhanced Campaign Manager streamlines your entire advertising journey, from planning to measurement, so you can act quickly and effectively. Whether you’re exploring audience scenarios with Media Planner or duplicating ads across multiple campaigns, these tools reduce manual work and complexity. Meanwhile, Dynamic UTMs are automatically generated to keep tracking consistent and effortless.

• Plan Confidently: Use Media Planner to estimate ROI, reach, and impressions, then share with your team
• Launch Faster: Duplicate ads to new campaigns or accounts, cutting setup time
• Measure & Optimize: Access a snapshot of account-wide performance with Marketing Overview, drill into Measurement Insights, and get AI-driven Performance Digests

Armed with a clearer view of your campaign metrics, you can pivot in real time, scale effortlessly, and grow your LinkedIn Ads strategy like never before.

LinkedIn Conversions API Extended Lookback Period and Cross Account Sharing: Long Term Impact, Less Effort

LinkedIn Conversions API’s latest updates enhance both attribution accuracy and campaign management—helping B2B marketers track long sales cycles while streamlining setup.

• 1-Year Lookback Window: Capture late-stage conversions beyond the previous 90-day limit with a new 1-year lookback window, offering a complete view of LinkedIn Ads’ long-term impact.
• Cross-Account Sharing: Coming soon: apply the same conversion rules across multiple LinkedIn ad accounts. Set up tracking once and share it seamlessly, ensuring consistent data with fewer manual steps.

These enhancements deliver deeper performance insights and increased efficiency, empowering marketers to focus on optimizing campaigns for sustained growth.

Ready to take advantage of all LinkedIn has to offer? Log into Campaign Manager and find your audience.