7 New LinkedIn Ads Features to Stretch Your Budget and Grow Your Impact

Marketing is becoming more specialized, streamlined and integrated. LinkedIn’s advertising platform is continually evolving to keep you at the cutting edge of this movement, with tools and features that help your brand thrive in a competitive environment.

Our latest slate of product updates for LinkedIn Ads open up a wealth of new abilities and efficiencies for marketers, helping you maximize your resources and drive stellar results that are easy to showcase upstream. 

Here’s a quick rundown of what you need to know about Content Hub updates, Shutterstock integration, Sponsored Messaging enhancements and much more.

Content Hub updates

• What it is: Access your entire content portfolio seamlessly within the Content Hub, a dedicated space outside of the campaign creation flow.
• Why it’s helpful: Ideal for brands with diverse content portfolios balancing organic and paid strategies on LinkedIn.
• Key benefits: Break free from format or objective restrictions, discover top-performing content and gain in-platform recommendations for successful campaigns.
  

Shutterstock integration

• What it is: Access more than 370 million Shutterstock images within the media library for free.
• Why it’s helpful: Enhance your ad creatives without stretching your budget. This feature is especially helpful for SMBs.
• Key benefits: Elevate your campaigns with free high-quality images, efficiently set up campaigns and enhance performance with increased clicks and click-through rates.
  

When Microsoft Advertising made Shutterstock images available in their platform, advertisers who used Shutterstock images in campaigns saw a 21% lift in clicks and a 7% increase in click-through rates.

Sponsored Messaging enhancements

• What it is: Maximum delivery and intelligent subject lines are now available for Sponsored Messaging.
• Why it’s helpful: Marketing teams can scale compelling subject lines and optimized budgeting for messaging campaigns with an assist from AI.
• Key benefits: Save time and improve key results. Max delivery has helped advertisers achieve 20-30% higher budget utilization, while AI-generated subject lines have driven 45% acceptance rates. 
  

Sponsored Articles

• What it is: You can now sponsor LinkedIn Articles, amplifying the reach of your brand’s longform content on the platform. 
• Why it’s helpful: Build trust at scale by combining the impact of in-depth thought leadership with the precision of LinkedIn ad targeting.
• Key benefits: Put your most valuable content in front of your most valuable audience. Early adopters have seen a 3x higher CTR with Sponsored Articles compared to traditional Single Image Ads.
  

Thought Leader Ads for non-employees

• What it is: Thought Leader Ads are being expanded, allowing brands to sponsor influential content from any member, including those outside of your organization.
• Why it’s helpful: Tap into the potential of influencer marketing by partnering with top voices in your industry, or customer advocacy by amplifying testimonials.
• Key benefits: Grow your brand’s credibility in authentic, impactful ways. Research from LinkedIn and Edelman found that 90% of B2B decision makers say referrals from people they know and respect are effective in earning their attention and purchase consideration.
  

Read more: How to Find Influencers on LinkedIn Who Match Your Brand 

Dynamic UTMs

• What it is: Automatically adds UTM parameters to track the impact of LinkedIn ads on web traffic, replacing the previous manual creation process.
• Why it’s helpful: This streamlined solution can greatly improve your efficiency while reducing errors in the tracking of ad performance.
• Key benefits: Save time and decipher campaign impact with greater clarity.
  

Boosting for Lead Gen

• What it is: You can now associate Lead Gen Forms with boosted posts from your LinkedIn Page.
• Why it’s helpful: Turn your high-performing organic content into lead generation magnets without the extra steps of recreating that content in Campaign Manager.
• Key benefits: Get the most out of your best posts on LinkedIn by fully capitalizing on the interest they’re generating.
  

Learn about past updates to LinkedIn’s ad products.

Ready to take advantage of all LinkedIn has to offer? Log into Campaign Manager and find your audience.