LinkedIn introduces Dynamic UTMs to optimize your web traffic through LinkedIn ads
We are introducing Dynamic UTMs – allowing marketers to automatically add UTM options to their campaigns – as opposed to building them manually.
Why It Matters? UTMs are critical in understanding the performance of a campaign and play an important role in ad measurement as they do not leverage third-party cookies or IP addresses, but creating them manually is time consuming, inefficient and prone to errors.
How It Works? Marketers – only one time per campaign – will add a dynamic UTM parameter to their campaign and then we’ll automatically pull in the account, campaign and/or creative name into the destination URL so it can be picked up by analytics tools, allowing marketers to more easily analyze results.
What Customers Are Saying:
"LinkedIn finally, FIN-AL-LY, lets you add UTMs at the campaign level, and even allows dynamic UTMs. This has always been a much needed feature for LinkedIn Ads. This just made campaign creation with LinkedIn one-step easier. ” – Gabriel Ehrlich, Founder and CEO, Remotion: LinkedIn Ads Agency
Availability: Dynamic UTMs will be available, globally, in English by the end of March 2024.
Learn More: Check out this Help Center article for more details on how to add dynamic URL parameters to your campaigns.
Specialist in digital marketing - adding color to the digital landscape
4wWuuhuuu 🥳
Principal Analytics Consultant @ 33 Sticks | Driving Business Growth with Analytics | 19 years experience
1moWhy not use Google's standard UTM parameter names then?
Marketing Leader. Using data, validation, and PLG tactics to grow your product!
1moI wish there was a universal standard for UTM structure. Part of my unification struggle are the source properties in HubSpot. Instead of "medium" and "source", they call it drill downs. And somehow, Google Ads drilldowns don't match with LinkedIn's. That's because on LinkedIn, a campaign is actually what Google and Facebook call ad set/group. It would help if you made the campaign groups actual campaigns, and the campaigns to be ad groups/sets
Freelance experienced Marketing Professional specialising in tailored in-fill marketing services to clients facing challenges in the implementation of marketing strategies.
1moLaura McKenzie Siobhan Griffin finally 🙌
No-Nonsense Digital Marketing Expert | For Small To Medium Businesses & Corporates | If it isn't working I'll tell you - I don't do bullsh*t | Neurodivergence Cheerleader - Mum to 2 Amazing Kids
1moGreat... But ... Will we still be able to add additional UTM parameters for instances when we're tracking content and term variations?