John Jantsch

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

Marketing has changed drastically with the introduction of a growing array of digital channels and it’s difficult for small business owners and marketing executives to keep up. As a result, marketing initiatives have become fragmented as marketers focus on individual aspects of their plan, rather… Show more

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

Marketing has changed drastically with the introduction of a growing array of digital channels and it’s difficult for small business owners and marketing executives to keep up. As a result, marketing initiatives have become fragmented as marketers focus on individual aspects of their plan, rather than executing an overall strategy. Show less

The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and other

SEO for Growth is The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs who realize that SEO today is a fundamental element of marketing.

A new paradigm gives salespeople the tools to think and act more like successful marketers

The art of selling has evolved tremendously over the last few years. Today’s hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise.

In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own.

The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

By studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself.

Jantsch has put together a list of… Show more

By studying the ins-and-outs of companies that have endured extraordinary devotion from their customers, Jantsch reveals the systemic path to genuine commitment, for employees and consumers alike. Jantsch shows that people commit to companies, products and stories that they understand and believe in; the companies that understand this reality focus their marketing strategies around the purpose of their product instead of the product itself.

Jantsch has put together a list of characteristics and strategies integral to achieving high levels of commitment that can be found in any company that boasts loyal employees and customers.

As a follow-up to The Referral Engine, this is about more than just establishing leads-it's about keeping them for life. Show less