Michaela Alexis

LinkedIn Pages offer a powerful way to publicize a business, attract more clients, share industry updates, post job opportunities, and much more. LinkedIn expert Michaela Alexis describes how to create a robust LinkedIn Page that can act as the voice of an organization. Learn how to choose a background image, upload a logo, add hashtags, set up featured groups, and write an effective overview and company description. Plus, explore how to measure page performance with LinkedIn Page analytics.

Hashtags are a powerful tool for increasing the reach and engagement of your events and webinars on social media. But using them effectively requires some planning and strategy. In this article, you'll learn how to use hashtags for events and webinars in the context of social media marketing, and what are some common hashtag mistakes to avoid.

It’s International Women’s Day today and to commemorate it, we wanted to feature and give a shout-out to several women in the marketing and professional world who inspire our team on a daily basis.

Our #LadyBugs (our own all-woman virtual community at SmartBug®) put this list together, and we’re feeling more inspired than ever to do the best work we can for our clients, partners, and coworkers.

Here are our top eight women in marketing you need to follow and connect with in 2022.

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant… Show more

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for various social platforms—like LinkedIn, Twitter, and the platforms from Meta: Facebook and Instagram. Plus, Michaela introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing. Show less

LinkedIn provides a massive opportunity for you to digitally get in front of the people who may work with you, hire you, or buy from you. In this course, instructor Michaela Alexis presents several organic methods to market your brand on LinkedIn. Michaela explains why you need a wow-worthy profile and what components you will need to build one. She goes over different types of content that you can create and leverage. Michaela covers how to surround yourself with the right people to succeed… Show more

LinkedIn provides a massive opportunity for you to digitally get in front of the people who may work with you, hire you, or buy from you. In this course, instructor Michaela Alexis presents several organic methods to market your brand on LinkedIn. Michaela explains why you need a wow-worthy profile and what components you will need to build one. She goes over different types of content that you can create and leverage. Michaela covers how to surround yourself with the right people to succeed, how to start conversations with new connections, and more. Michaela shows you how to create a LinkedIn page for your business. She describes how to share relevant content as your brand. Michaela points out that employee advocacy will help you grow your brand presence and LinkedIn page much faster and more effectively than is possible without your team's support. She concludes with how to take your learning to the next level with additional related courses. Show less

Personal branding on LinkedIn can help you win more business, land your dream job, or successfully launch your product or service to over half a BILLION professionals worldwide. But where do you even START creating content on a business-focused platform? In less than a year, Michaela Alexis went from broke and laid off, to launching her dream job, launching her own company, travelling internationally, and gaining a highly engaged audience of over 130,000 followers - thanks to the power of… Show more

Personal branding on LinkedIn can help you win more business, land your dream job, or successfully launch your product or service to over half a BILLION professionals worldwide. But where do you even START creating content on a business-focused platform? In less than a year, Michaela Alexis went from broke and laid off, to launching her dream job, launching her own company, travelling internationally, and gaining a highly engaged audience of over 130,000 followers - thanks to the power of LinkedIn. In this clip from Content Marketing World 2019, Michaela shares how you can transform your life or catapult your career with her tips and tricks. Show less

Michaela Alexis has quickly become an influential personal brand expert and sought after speaker. Back in 2016 she wrote an article about landing her dream job and it went viral on LinkedIn. Since then, she has authored dozens of articles receiving millions of reads on CNBC, Buzzfeed, Success.com, Inc. and more. Michaela has managed the online presence of more than 100 businesses worldwide, has partnered and starred in brand campaigns with Crowne Plaza and K-Swiss, built her own online… Show more

Michaela Alexis has quickly become an influential personal brand expert and sought after speaker. Back in 2016 she wrote an article about landing her dream job and it went viral on LinkedIn. Since then, she has authored dozens of articles receiving millions of reads on CNBC, Buzzfeed, Success.com, Inc. and more. Michaela has managed the online presence of more than 100 businesses worldwide, has partnered and starred in brand campaigns with Crowne Plaza and K-Swiss, built her own online community to over 160,000 followers on LinkedIn, starred in an Amazon Prime reality show called "The Social Movement" and co-wrote a book. She is an official LinkedIn Learning Instructor and regularly consults with clients on building their own brand.

In this episode, host Jamie Allison chats with Michaela about her own unique path to success. They delve into the "double-edged sword" of authenticity and vulnerability in social media and how she approached major career changes in her own life. Show less

Join me, coffee in hand, to chat with Michaela Alexis and hear her career journey- from being laid off to finding her next job to breaking out on her own, becoming a LinkedIn Expert, Trainer, and Speaker!

LinkedIn Pages offer a powerful way to publicize a business, attract more clients, share industry updates, post job opportunities, and much more. LinkedIn expert Michaela Alexis describes how to create a robust LinkedIn Page that can act as the voice of an organization. Learn how to choose a background image, upload a logo, add hashtags, set up featured groups, and write an effective overview and company description. Plus, explore how to measure page performance with LinkedIn Page… Show more

LinkedIn Pages offer a powerful way to publicize a business, attract more clients, share industry updates, post job opportunities, and much more. LinkedIn expert Michaela Alexis describes how to create a robust LinkedIn Page that can act as the voice of an organization. Learn how to choose a background image, upload a logo, add hashtags, set up featured groups, and write an effective overview and company description. Plus, explore how to measure page performance with LinkedIn Page analytics.

Learning objectives
What is a LinkedIn Page?
How to create a LinkedIn Page
Building content strategy
Adding video
Hosting giveaways
Growing and nurturing an audience
Curating content
Publishing best practices
Adding calls to action
Measuring results Show less

Take a look into Concord's Talk ON Digital Marketing Seminar, featuring Michaela Alexis, LinkedIn Learning Instructor and learn how to build a presence and attract new clients on LinkedIn.
Follow Concord Adex's seminar series, Talk ON, and learn how to build your social media for business.

On this episode of CEOsWearSneakers, Barney welcomes entrepreneur, coffee enthusiast, and LinkedIn expert Michaela Alexis.

Michaela was an early adopter of LinkedIn and it’s network capabilities. In March of 2016, her first article, called "How I Landed My Dream Job in Two Weeks on LinkedIn"​ went viral, and it changed her life forever. Now Michaela consults companies on LinkedIn strategies and is also going to be one of the first people teaching LinkedIn Pages.

Barney and… Show more

On this episode of CEOsWearSneakers, Barney welcomes entrepreneur, coffee enthusiast, and LinkedIn expert Michaela Alexis.

Michaela was an early adopter of LinkedIn and it’s network capabilities. In March of 2016, her first article, called "How I Landed My Dream Job in Two Weeks on LinkedIn"​ went viral, and it changed her life forever. Now Michaela consults companies on LinkedIn strategies and is also going to be one of the first people teaching LinkedIn Pages.

Barney and Michaela talk about how they met at Haste and Hustle where Michaela was presenting one of her first major keynotes and how that left a positive impression on Barney.

Michaela shares how she isn’t afraid of sharing her venerabilities with her community and what impact it can have on others.

Lastly, Barney and Michaela discuss the importance of personal branding and networking. Show less

Do you want to create more content for your LinkedIn page? Wondering which new features can help?

Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.

Michaela shares a strategy for developing video content for LinkedIn pages. You’ll also discover features that will give you more visibility on… Show more

Do you want to create more content for your LinkedIn page? Wondering which new features can help?

Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.

Michaela shares a strategy for developing video content for LinkedIn pages. You’ll also discover features that will give you more visibility on LinkedIn. Show less

In this episode of the #MakeItAwesome Show, we’re learning how to get millions of views on your LinkedIn videos! Join your host, Renee Teeley, and this week’s expert guest, video marketing strategist, Michaela Alexis, as they explore how to get more views, more comments, and create even more impact with video!

Have you ever heard the term LinkedIn video marketing? Are you interested in reaching and connecting with more millennials? If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and Snapchat, right? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and… Show more

Have you ever heard the term LinkedIn video marketing? Are you interested in reaching and connecting with more millennials? If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and Snapchat, right? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and for businesses that get in early with LinkedIn video marketing, there is a massive opportunity at their fingertips. Today on the podcast, I'm joined by a millennial LinkedIn trainer, Michaela Alexis, and we dive into all things LinkedIn video marketing. Michaela and I dig into why LinkedIn has made significant changes over the past year to focus on video, what brands should know when it comes to creating videos for LinkedIn, how brands can be fun on LinkedIn, and much more. Let's do this. Show less

Some Topics we talk about in this episode:

Intro- 1:00

She never thought she’d be doing what she does best-3:36

L.A. bound - 6:00

There’s got to be something more to life/ A HUGE turning point - 8:30

Being the only female in an all-male boardroom / having to justify being on the payroll - developing a thick skin- 12:20

Proving your worth / show them, don’t tell them- 14:30

You are an expert! 15:45

I found this incredible niche- 18:20… Show more

Some Topics we talk about in this episode:

Intro- 1:00

She never thought she’d be doing what she does best-3:36

L.A. bound - 6:00

There’s got to be something more to life/ A HUGE turning point - 8:30

Being the only female in an all-male boardroom / having to justify being on the payroll - developing a thick skin- 12:20

Proving your worth / show them, don’t tell them- 14:30

You are an expert! 15:45

I found this incredible niche- 18:20

A meeting mentor- 20:17

Think video- 22:10

First published work / An ode to my mother in “Standing O” -24:45

First keynote speech- 29:45

Just Show Up- 32:16

Drop the Facade -37:00

LinkedIn is Key - 38:30

You have no idea the benefits LinkedIn has to offer- 45:00

Optimize that Network- 50:00

You can’t imagine the Connections You Will Make- 53:00

Crucial Company Page- 57:20

New LinkedIn Features: - 63:26

Connect with Me -69:05

Hit Your Mark- 70:00 Show less

Interview with Michaela Alexis about why LinkedIn video is one of the biggest opportunities in online video right now and how to get started with video there!

I spend the majority of my business hours at conferences and events of all sizes. There’s an interesting trend happening where organizers seem to try and make their event as #lit as possible by adding photo booths and social media contests.

There’s nothing wrong with trying to make the experience more engaging for Millennials. But it seems like organizers have forgotten about what it takes to make an event as post-worthy as it can be.

Here are some of the things—as an attendee… Show more

I spend the majority of my business hours at conferences and events of all sizes. There’s an interesting trend happening where organizers seem to try and make their event as #lit as possible by adding photo booths and social media contests.

There’s nothing wrong with trying to make the experience more engaging for Millennials. But it seems like organizers have forgotten about what it takes to make an event as post-worthy as it can be.

Here are some of the things—as an attendee and as a speaker—that can take an event from mediocre to magnificent. Show less

Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing?

In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about.

Let’s get real, as a professional trying to reach other professionals, there is no greater place to promote your next event than on LinkedIn. It’s essentially the world’s largest digital networking event with over half a billion active users.

Sounds pretty great, right? But how exactly do you reach and influence as many people as possible on such a huge platform?

Here are five powerful tips to turn your next event into a mega success by leveraging the power of LinkedIn!

Crowne Plaza® believes in using the power of human connections to create meaningful experiences. That’s why we’ve assembled a team of experts, the Crowne Plaza Meeting Mentors. This advisory team is sharing their expertise in meeting and event strategy, design, technology and social media with our Crowne Plaza Meetings Directors to help them elevate your next event. Learn more from our Meeting Mentors as they share their tips and tricks to make your next event more than a meeting.

LAS VEGAS, Oct. 17, 2018 /PRNewswire/ -- Crowne Plaza® Hotels & Resorts, an IHG® (InterContinental Hotels Group) hotel, introduces the Crowne Plaza Meeting Mentors at IMEX America 2018. The brand is partnering with a team of four globally recognized industry experts to share their insights and expertise in event strategy, design, technology and social media, elevating the Crowne Plaza meetings offering.

At its core, a meeting isn't just an event. It's a puzzle. And sometimes, puzzles are a lot easier to solve with many heads working on them instead of just one.

That's the premise behind the new Crowne Plaza Meeting Mentors program, introduced this week by Crowne Plaza Hotels & Resorts. The program is built around a panel of four industry experts -- "Meeting Mentors" -- who will partner with Crowne Plaza to share their insights and expertise in event strategy, design, technology and… Show more

At its core, a meeting isn't just an event. It's a puzzle. And sometimes, puzzles are a lot easier to solve with many heads working on them instead of just one.

That's the premise behind the new Crowne Plaza Meeting Mentors program, introduced this week by Crowne Plaza Hotels & Resorts. The program is built around a panel of four industry experts -- "Meeting Mentors" -- who will partner with Crowne Plaza to share their insights and expertise in event strategy, design, technology and social media. They'll do so via a dedicated website where they will publish videos, blog posts and other content infused with meeting-planning tips and tricks.
Show less

She went viral on LinkedIn unintentionally, but Michaela Alexis’ success is no accident. Michaela tells Tom how she stumbled upon the key to achieving higher conversion rates on LinkedIn.

Michaela Alexis is a millennial LinkedIn master, keynote speaker, author, and as she frequently reminds people, and espresso-fuelled entrepreneur. She had her first viral hit article on LinkedIn back in March 2016, and has been creating viral content ever since. In 2 ½ years, she’s gone from a few hundred to 117,000+ LinkedIn followers, garnering multiple millions of views, comments, and general love along the way! Her articles have been published on CNBC, Success.com, Buzzfeed Inc., and… Show more

Michaela Alexis is a millennial LinkedIn master, keynote speaker, author, and as she frequently reminds people, and espresso-fuelled entrepreneur. She had her first viral hit article on LinkedIn back in March 2016, and has been creating viral content ever since. In 2 ½ years, she’s gone from a few hundred to 117,000+ LinkedIn followers, garnering multiple millions of views, comments, and general love along the way! Her articles have been published on CNBC, Success.com, Buzzfeed Inc., and more.

A self-described quiet bookworm as a child, Michaela says that what you were doing between the ages of 8-13 is what you should be doing for the rest of your life. Show less

Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that Linkedin has been an effective avenue for lead generation.

Whatever your business goals are, whether to have wider visibility, to increase product sales, to improve customer service or to grow brand awareness, there is so much to gain by using LinkedIn to promote your products or services. These goals… Show more

Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that Linkedin has been an effective avenue for lead generation.

Whatever your business goals are, whether to have wider visibility, to increase product sales, to improve customer service or to grow brand awareness, there is so much to gain by using LinkedIn to promote your products or services. These goals are practically attainable by having a solid LinkedIn marketing plan.

So, I reached out to 10 LinkedIn experts, who understand the social media platform by heart, to share with us their best unusual hack to amp up their LinkedIn marketing game.

Keep reading and learn from the 11 LinkedIn marketing unicorns. Show less

Michaela talks about her struggles with anxiety and agoraphobia

Shauna interviewed Michaela Alexis, who is known for her savvy social media game that has made her one of the most recognizable LinkedIn influencers today. She's made a name for herself on the social platform, and focuses on helping others learn to master the art of a successful LinkedIn presence.

Interested in learning more about what she knows? She's bringing all of her knowledge with her when she takes the Generation Now stage.

During this year's Global WIL Economic Forum, Think Natalia had the pleasure of interviewing Michaela Alexis, a Canada based Viral Content Creator, Social Media Marketing Expert and LinkedIn Lover

Michaela Alexis, President of Grade A Digital, is a marketing influencer who has cracked the social media code by bringing her audience along for her journey climbing the corporate ladder.

In episode 123, Michaela shares her top 5 tips for building a mega social media presence on a mini budget. You’ll love how simple, human, and common sense her approach to audience engagement, growth, and advocacy is – the best part; you’ll be able to take what you learn and start applying it… Show more

Michaela Alexis, President of Grade A Digital, is a marketing influencer who has cracked the social media code by bringing her audience along for her journey climbing the corporate ladder.

In episode 123, Michaela shares her top 5 tips for building a mega social media presence on a mini budget. You’ll love how simple, human, and common sense her approach to audience engagement, growth, and advocacy is – the best part; you’ll be able to take what you learn and start applying it immediately.

I’ve been following Michaela on LinkedIn specifically, and always appreciate how candid her posts are. She’s not looking for praise, rather, it’s clear that each post is well thought out and rich with value to help other like-minded individuals. She’s not shy about hiding the highs and lows of her journey either – something that I think resonates well with her audience, especially this day in age when everyone reserves the best parts of their fake lives for social media. Show less

Around this time last year, I was laid off from my previous job. My 30th birthday was quickly approaching, and instead of having a stable career, and a growing family, I had an over-drafted bank account and had officially hit rock bottom.

In a spontaneous moment of "what the hell do I have to lose" style courage, I sent a LinkedIn message to an idol of mine, not expecting a reply. Not only did I receive a reply, but he sent me a box of books to help me start writing again.

My… Show more

Around this time last year, I was laid off from my previous job. My 30th birthday was quickly approaching, and instead of having a stable career, and a growing family, I had an over-drafted bank account and had officially hit rock bottom.

In a spontaneous moment of "what the hell do I have to lose" style courage, I sent a LinkedIn message to an idol of mine, not expecting a reply. Not only did I receive a reply, but he sent me a box of books to help me start writing again.

My writing fueled my confidence, which led me to landing my dream job at Grade A in two weeks. That article went viral, and changed my life instantaneously. I was hooked. I spent my weekends furiously writing and sharing my experiences.

I had discovered my purpose. Show less

Even today, six months after landing my dream job, when I mention that I was recently laid off, people smile nervously and their eyes dart around the room, like I just declared that I’m the president of a Nickelback fan club. Yes, I meant to admit out loud that I’ve failed. No, there’s no Bailey’s in this flat white.

You have between 50,000 and 70,000 thoughts racing through your mind daily. Some of them, like the example above, guide you towards your destiny, grounding you into your purpose, and propelling you towards success.

Others are what I call "bullying beliefs". They are the thoughts that create doubt, generate fear, and ultimately are holding you back from reaching your true potential.

There is nothing more excruciatingly painful than feeling trapped in a life that you've drifted into.
So, if it feels impossible to move forward, let's tackle what's going on behind those feelings, shall we?

Here are the top 5 reasons why you are feeling stuck!

What truly matters is our ability to turn the page, pick up a pen, and begin writing again.

An interview about creativity, vulnerability, and why I'm proud to be an "other"!

There comes a pivotal moment in every person’s life, where you have to decide if you accept the life you’re living, or you want to fight like hell for the life you want. I chose the latter. I didn’t want to be a victim anymore.

Warm coffee brewing, misty morning dew, a fiery sun breaking the darkness with its blushing glow. There’s something magical about a new day, a new beginning, a blank slate.

But how can you extend the enchantment of morning newness past your rage-inducing commute, barking pets, and wailing children?

The answer is a little whiteboard for under $10, my friend.

An interview with beBee all about how professionals can get the best out of their social networks and land their dream job!

Ottawa based Michaela is something of a celebrity on LinkedIn having over 100,000 Followers on the platform, she is a regular speaker on the topic of personal branding and is also recognised as a pioneer in the use of short form content on LinkedIn. She also talks very candidly about her life including how she went from “penniless to President” of social media marketing agency Grade A within the space of a year. I asked Michaela how she had faced up to the challenges of being made redundant and… Show more

Ottawa based Michaela is something of a celebrity on LinkedIn having over 100,000 Followers on the platform, she is a regular speaker on the topic of personal branding and is also recognised as a pioneer in the use of short form content on LinkedIn. She also talks very candidly about her life including how she went from “penniless to President” of social media marketing agency Grade A within the space of a year. I asked Michaela how she had faced up to the challenges of being made redundant and how she reinvented herself at the tender age of 30 to become such a successful female entrepreneur: Show less

Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing?

In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about.

Here are five traits that you can work on that will not just serve you during your job search, but far beyond.

Learn how to develop a powerful personal brand on a shoestring budget in my interview with Michaela Alexis. Michaela built her brand on LinkedIn when she was looking for work and has amassed over 110,000 followers there. We discuss job search tactics in the modern world, fostering community on LinkedIn, not focusing on perfection, being introverted in a social space, craving realness, platform specialization, social media algorithms, and more!

Want more visibility for your documents? Wondering how to better showcase your content in the LinkedIn feed?

In this article, you’ll learn how to add clickable downloads, slideshows, and PDFs to your organic LinkedIn posts.

You have between 50,000 and 70,000 thoughts racing through your mind daily. Some of them, like the example above, guide you towards your destiny, grounding you into your purpose, and propelling you towards success.

Others are what I call "bullying beliefs". They are the thoughts that create doubt, generate fear, and ultimately are holding you back from reaching your true potential.

This week Cut The Crap Podcast features an interview with Michaela Alexis, a marketing professional that used the book UnMarketing to help drive her to gain attention and grow a loyal follow on LinkedIn! Most notably, one of her post went viral attracting more than 100,000 views!

I felt like my emotions were all colliding in my mind. I felt embarrassed and distressed by feelings of failure,” she says, “But, I was relieved to be dismissed from a company culture that I didn’t align with, and weirdest of all, I felt liberated. Once it happened, and I realized that I was still standing, it completely shifted my perspective. I started looking for the career that I deserved, instead of just a steady pay check. I almost wish that I was laid off earlier on in my career so that… Show more

I felt like my emotions were all colliding in my mind. I felt embarrassed and distressed by feelings of failure,” she says, “But, I was relieved to be dismissed from a company culture that I didn’t align with, and weirdest of all, I felt liberated. Once it happened, and I realized that I was still standing, it completely shifted my perspective. I started looking for the career that I deserved, instead of just a steady pay check. I almost wish that I was laid off earlier on in my career so that I wasn’t paralyzed by the fear of it! Show less