If playback doesn't begin shortly, try restarting your device.
•
You're signed out
Videos you watch may be added to the TV's watch history and influence TV recommendations. To avoid this, cancel and sign in to YouTube on your computer.
CancelConfirm
Share
An error occurred while retrieving sharing information. Please try again later.
2,053 views • Mar 14, 2024 • Social Media Marketing Podcast
Show less
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? Go behind the scenes to explore how we market one of our products—the Social Media Marketing Society.
🔔 Subscribe for More Marketing Insights
– / @socialmediaexaminer
👁️🗨️ About Ali Kelly
– Website https://smmarketingsociety.com
– LinkedIn / alikelly
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/b...
– Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
01:28 About Ali Kelly
10:46 Why Membership Products are Important to Marketers
15:15 The Key Challenges of Growing a Membership
25:09 How Social Media Examiner Historically Marketed the Social Media Marketing Society Membership
30:15 How the Social Media Marketing Society’s Marketing Strategy Evolved
39:08 How the Social Media Marketing Society’s Messaging Changed Over Time
#SocialMediaExaminer#SocialMediaMarketingPodcast#MarketingStrategy…...more
Behind the Scenes: How Social Media Examiner Does Marketing
60Likes
2,053Views
2024Mar 14
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? Go behind the scenes to explore how we market one of our products—the Social Media Marketing Society.
🔔 Subscribe for More Marketing Insights
– / @socialmediaexaminer
👁️🗨️ About Ali Kelly
– Website https://smmarketingsociety.com
– LinkedIn / alikelly
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/b...
– Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
01:28 About Ali Kelly
10:46 Why Membership Products are Important to Marketers
15:15 The Key Challenges of Growing a Membership
25:09 How Social Media Examiner Historically Marketed the Social Media Marketing Society Membership
30:15 How the Social Media Marketing Society’s Marketing Strategy Evolved
39:08 How the Social Media Marketing Society’s Messaging Changed Over Time
#SocialMediaExaminer#SocialMediaMarketingPodcast#MarketingStrategy…...more