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I'm the CEO and founder of the world’s largest social media marketing resource: Social…
Articles by Michael (Mike)
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How can you use transcripts and captions to make your YouTube videos more accessible?
We’ve found that the automated captions YouTube offers are fairly accurate. However, one tip is to consider using Vimeo. For paid accounts it auto generates an SRT file that is more accurate and can be downloaded. Then you can do basic edits in a text editor as needed and then upload the SRT file to your YouTube video.
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How can you use authority to persuade customers to try a new product?
It’s also wise to consider doing your own research by surveying your audience. We do this a few times per year. It allows us to make claims such as this: “92 percent of marketers are interested in learning more about marketing strategy, up from 89 percent earlier this year, according to our research.” When you can connect two different numbers together, it allows your audience to draw trend lines in their minds.
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MyKidsAdventures.com
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My Kids’ Adventures is an online magazine designed to make it easy for busy parents to create adventures with their children anywhere—and it’s from the founders of Social Media Examiner.
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