Save Time and Easily Connect With Your Audience Using the New Pages Admin Dashboard
In today’s fast-paced digital world, brands face the challenges of remaining relevant and engaging with their audience — all with limited time.
Social media represents one of the most important channels for reaching your audience, and a strong brand presence is increasingly important for organizations of every size.
LinkedIn Pages already help you showcase your brand, gather insights, and engage with your audience. Over the next few weeks, we’ll be rolling out exciting changes to your Pages admin view that will make your brand more engaging, more responsive and more connected to your audience with new UI changes.
These changes will make it easier to:
- Track notifications
- Manage your Page and track performance
- Identify and engage with who’s interacting with your content.
Introducing the Dashboard Tab on Pages
This new tab offers a comprehensive summary of your Page activity, performance, top actions to take and more ways to engage with your community. This is important to the growth of your Page as Pages are 5x more likely on average to see an increase in followers if they comment on posts.
Your Dashboard tab includes four new main modules. Let’s take a look.
1. The today’s actions module offers a curated list of recommendations and actions to take as a Page admin, including comments that need replying to, your mentions by others and new features to adopt to help you optimize your Page.
2. The manage posts module shows you all of your Page’s most recent posts, so you can manage your Page activity, join conversations happening on your content, and help grow engagement through free and paid tools.
3. The track performance module lets you keep tabs on vital statistics about who’s interacting with your Page, including impressions, how often you’re being searched and how many new followers you’ve gained.
4. The join conversations module curates trending and relevant content from your organization’s community on LinkedIn such as your employees and other Pages you follow. You can easily join the right conversations to build brand awareness, keep on top of the latest industry news and engage with your community.
Introducing Feed and Page Tabs on Pages
The new Dashboard tab is designed to help you stay up to date and take action more easily. In addition, we’re also introducing two other tabs: Feed and Page posts.
Feed tab
This is a new central place where you can view and engage with employee content as well as content from Pages you follow — helping you easily join in on the conversation.
Page posts tab
Better manage and boost your content with a new single view of all your Page’s content.
Go to your Page admin view to start exploring these new features or learn more here.
Topics: LinkedIn Pages
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