Marketers Are Focused on Building These Key AI Skills (Infographic)

We’re coming up on two years since ChatGPT launched – a bellwether moment in the advent of generative AI. The novelty of this powerful technology has faded, but its utility only continues to grow, with two out of three B2B marketing leaders now leveraging AI for marketing activities.

For marketers of all stripes, it pays to get acquainted with AI tools and how to use them. Professionals around the world are checking out expert-led learning courses like What Is Generative AI? and Prompt Engineering: How to Talk to the AIs to grow their knowledge and develop new skills. And that’s good to see because AI skills are becoming major talent differentiators; Microsoft and LinkedIn's 2024 Work Trend Index found that more than two-thirds (71%) of leaders say they’d rather hire a less experienced candidate with AI literacy skills than a more experienced candidate who lacked them.

Drawing from new technology trends research for the Global Marketing Jobs Outlook, the infographic below shows where marketers are focusing in their AI skill development, and how they’re using GAI to become more efficient and creative in their jobs.

Want to learn more about the current state of the marketing jobs landscape, and what’s next? Explore the full 2024 Global Marketing Jobs Outlook report.