Pinterest launches first-ever streaming TV show with Tastemade
February 20, 2024
Pinterest, the visual inspiration platform, is announcing the launch of its first-ever streaming show, Deliciously Entertaining, developed and produced in partnership with modern media company Tastemade. The cooking and lifestyle series will be available on the Tastemade streaming channel with an actionable and shoppable experience on Pinterest, and will premiere February 23rd.
Hosted by fan-favorite cookbook author and internet personality, Danni Rose, the 10-episode series features guests such as Lance Bass, Trixie Mattel, Terrell Grice, Maurice Harris and long-time Pinner Joy Cho.
Inspired by Pinterest trends, each episode will invite food and design lovers over to cook, create and gather. From bubbly brunches and backyard BBQs to game nights and dinner parties, host Danni Rose and her guests will turn to Pinterest to plan menus, create homemade decor and bring each gathering to life.
“Pinterest is all about finding inspiration to then take action and expand your horizons. That’s exactly what Deliciously Entertaining will encourage viewers to do,” said Nadine Zylstra, Global Head of Programming and Originals. “The concept is entirely inspired by Pinterest trends and the calendar moments that matter most to Pinners. We hope it will inspire people to try something new.”
"We are excited to partner with Pinterest to bring to life their first-ever streaming TV show," stated Jay Holzer, Tastemade's Head of Programming. "In Deliciously Entertaining, we are bringing together the best of both of our platforms to help food and design lovers find inspiration; to cook, create, gather and try something new. And we're thrilled to introduce the series and host, Danni Rose, to Tastemade streaming channel audiences across the globe."
Shop the episodes
Within each 22-minute long episode, viewers can scan an on-screen QR code which links to a Pinterest board housing shoppable Pins to recreate elements of the show at home, all of the series’ recipes, DIY tutorials and more inspirational Pins connected to the episode theme.
To celebrate the season finale on June 21st, Deliciously Entertaining will debut on Amazon Live for a special "shop the show" companion episode, where host Danni Rose will further help viewers turn inspiration into action.
Pinterest has been investing in content in recent years and doubling down on its partnership endeavors, expanding its efforts with original programming. In June 2022, Pinterest announced a first-of-its-kind, multi-million dollar, global strategic partnership with Tastemade to scale creators, content series and live streaming on Pinterest.
In the past few months, Pinterest announced content collaborations with the Office of the First Lady to help decorate the White House for the holidays, with the Victoria & Albert Museum in London to bring their sold out exhibition, “Gabrielle Chanel. Fashion Manifesto” to life on-platform, and with Rolling Stone on a curation of 35 years of archives that the publication released on Pinterest ahead of music’s biggest night.
About the episodes
In each episode, Danni Rose invites a special guest over to cook. The guest brings over a unique ingredient—a deeply personal food item to incorporate into the recipes. Drawing on inspiration found on Pinterest, together they lead a fun DIY piece and each episode ends with a gathering of friends that reflects the episode theme. Here's an overview of some of the episodes:
2/23: Cozy Comforts with Asia Jackson
Actress and content creator Asia Jackson will create the perfect quiet night for a few of her closest friends, with soul-filling food that encourages viewers to relax and unwind after a long week.
03/08: Watch Party with Lance Bass
For award season, guest Lance Bass will put together a party fit for any big TV event, any time of year.
04/05: Festival Feast
Guest Joy Cho (who has the most followed account on Pinterest with over 15 million followers), will host an outdoor viewing party to enjoy the day and night long festival performances.
05/17: No Guilt Pleasures with Maurice Harris
Danni will host a dessert-focused get together that combines all of the things she loves with floral design maven Maurice Harris
05/31: Picnic with Trixie Mattel
Danni will create the perfect food to prepare and pack in a picnic basket with guest Trixie Mattel, American singer, actor, drag queen and winner of “RuPaul’s Drag Race All Stars” season 3.
06/28: Pool Party BBQ with Kalisa Marie
In this final episode, Danni teaches the art of creating a smoky symphony of taste with her guest Kalisa Marie. Think delicious grilled dishes, festive fruity drinks and colorful decor.
Watch Deliciously Entertaining on the Tastemade streaming channel wherever you stream free; also available on-demand in the Tastemade mobile and TV apps and ad-free with Tastemade+ starting February 23rd.
