B2B marketers, we've heard you. Sponsored article are now available on Linkedin! If you like to write articles directly on LinkedIn, you can now sponsor them for awareness, engagement, or even LEAD GENERATION Why should you care? - Use the content you already have on your Linkedin page - more viral than a blog article hosted externaly - have all the comments from logged-in members on the article directly - better UX - drive leads without sending users off Linkedin to consult your article For now, only company-authored articles are eligible for sponsorship, but our product team is building tons of other functionnalities for this new year... #linkedinads #b2bmarketing #contentmarketing
Hello, is this already available to all accounts or is this being opened gradually? Can I find more information on this somewhere on support? What about the price? Will the pricing terms be the same as the ads? Thank you very much, Katerina
Great news! 😀
Testing this will be intriguing! Like many other marketers, I'm uncertain about its lead generation potential. However, I can envision the traffic and awareness for this type of campaign performing exceptionally well with the proper resource/blog content!
Will this be available as a thought leadership ad? So, articles coming from company employees eligible for promotion? That's currently a limitation 👀
Baptiste Beauvisage thanks for sharing this! Do you know if there's already an ability to create an audience from readers? Also, will it work with thought leadership ads?
Why would people use it for lead gen, if you can just visit the company page and read the article without submitting your information? Or am i missing something here? If there is no way to lock it behind the lead-generation, this specific feature seems allmost useless?
Thanks for sharing this exciting news! Are there any paid promotion opportunities for LinkedIn newsletters in the works?
Baptiste, this is great news for content creators! How do you think sponsored articles will compare to traditional LinkedIn ads in terms of engagement?
Really something that Me & My Team had been waiting for! Great News 🥂
Executive communications strategy and LinkedIn support, organic and paid 🔹 Clients: Microsoft, YouTube, Edelman PR, Sugar23, Helpscout, Deep Blue Sports, NASDAQ 🔹 Feat. in Ad Age, CNBC, Digiday 🔹 ex-Disney
1yIs it completely rolled out or is it being phased