Geri Silver’s Post

Proud "college sweetheart" right here — Josh Rimmey is the talk of his hometown as the commencement speaker for his high school's graduating class! There's no better human to speak to thinking outside of the box, pushing creative ideas forward, and approaching challenges with excitement, humility, and humor. This article from his high school newspaper captures his positive spirit beautifully, and also bodes well for the future of emerging journalism (a mobile-optimized website for a high school newspaper?! We've come a long way). And because this is LinkedIn.... he's also a commercial director who is always open to chatting with brands and other potential clients 😁

From my experience working in theater and tech, there's one mantra in both industries that I find supremely unhelpful and untrue: "If you build it, they will come." Hopeful builders, whether they're producing a show or launching a product, fall into this trap way too often. It's easy to think that when you pour that much heart, work, and time into a product, you've already done the hardest part. You think you can finally sit back and watch audiences flock to your creation. I'm always amazed by the impacts of this giant misstep. In reality, it's very easy to produce a show that no one goes to see, or launch a feature no one uses (I've personally witnessed both in my career!). To avoid this, it's actually crucial to invest in knowing: - Who you most want to discover and engage with your product (PS: the answer shouldn't just be 'everyone!') - How and where your product will be discovered - What genuine value it offers to the people discovering it - How you can communicate that value clearly and concisely - How you can eliminate the barriers that might hold people back - How you can follow through with an experience that leads to loyalty - How you're measuring the success of these efforts, and what levers you have to iterate and pivot to continually improve them Innovative products without innovating marketing is not a winning strategy.

LinkedIn.com launched 21 years ago! I’m grateful for all the opportunities that LinkedIn made possible for my career — up to and including the special honor of working here. The working world is better with LinkedIn in it, and it’ll be fun to see what the next 21 years bring. 🥂

Since we've started testing these internally, it's been particularly fun seeing the vision behind these games already coming to life: it's getting more of us talking, having fun, and stretching our brains regularly while still feeling productive during the work day. My favorite is Queens. I saw it for weeks and immediately said NOPE because my brain doesn't do visual puzzles. And then one day, while in need of a major mental recharge, I decided to sit down and figure out how it works. I've been hooked ever since and the daily mental exercise feels legitimately helpful! Give it a try and let us know what you think! And a big shout out to the team members who've worked and played hard for this launch - especially Lakshman Somasundaram, Leah Shin, Sohyung Kang, Ashley (Peterson) Botarelli, Paolo Pasco, Nicholas Pezarro, and Laura Lorenzetti!

Awesome opportunity for newsy folks. Let me know if you apply or have questions about the team!

LinkedIn is a behemoth platform and can be intimidating. I regularly hear friends say, "I know I need to use LinkedIn better," and even as an employee, I often find myself surprised about the range of opportunities here. Here's one I just stumbled on this morning: 250 free LinkedIn Learning courses on AI. Such helpful resources for anyone looking to get ahead on this technological shift that will almost certainly change the way we work, and create plenty of new opportunities for those who harness it. Hope others find it valuable like I did!

Question for my network: what emails are must-reads for you? What publishers, brands, or creators will forever earn your attention when they appear in your inbox? A few for me: - Axios' localized Seattle email is a great source of local news and commentary - Ballard Alliance, my hyper-local neighborhood's nonprofit spotlights the businesses and events happening near me - For more global news, The New York Times does a great job delivering timely news and analysis - Isaac Saul's Tangle newsletter always feels like a worthwhile read for political news and analysis from a level-headed, independent perspective What makes them work? They're entertaining, informative, and make me feel productive. They connect me to things that matter to me, whether it's local events or political issues to follow. They spark conversations with friends and colleagues as I often read content that warrants real-life discussions. In an ecosystem where we're flooded with hundreds of emails a day, which ones actually work for you?

What do your favorite colleagues have in common? For me, it comes down to folks who: - keep it real; they can reflect honestly about successes and failures - bring a sense of humor and levity to work, even in stressful situations - set the bar high for themselves in a way that doesn't intimidate others, but instead inspires them to do the same Whenever I cross paths with someone who combines all three, I know we'll have a great time. What about you?

Every New Years Eve, my friends and I have a tradition of selecting a single word we'll want to guide the year ahead — think new years' resolution meets manifesting meets intention-setting. My word this year was "together." I chose it for multiple reasons... the obvious one is that I want to cherish togetherness with friends, family, and community, but the realer meaning is that I need to get my sh*t together a bit. My primary example was that I can't cook. A few months in, I must own that I'm crushing it and enjoying the journey, too. Instagram has been a huge source of inspiration and fun in this. I've joined broadcast channels with food creators (a feature I'd never used before) ,am actually enjoying the algo's recommendations in my feed since they accurately match my interest in vegan recipes, and it's easy to swap tips and recommendations with friends over DM and stories. Though I generally identify as wanting to spend *less* time on social media, it's been cool to see how in this case, it's helping me with my goals and reinforcing good habits. Maybe all the scrolling isn't so bad. In fact, you can scroll to my comments for the raspberry yogurt bark recipe I'm bragging about today 😂

Should the US adopt a 32-hour work week? Some points to consider: - It's not a radical concept; countries like France, Norway, and Denmark have already implemented reduced workweeks and found increased productivity and employee satisfaction as a result. - In a British study, 91% of companies who trialled a 4-day work week saw steady revenues, an increase in employee retention, and adopted the arrangement beyond the 1-year pilot. But what resonates most with me is the principle behind pushing for change, with right now — a moment where we're actively reinvisioning the future of work in an age of artificial intelligence — being a pivot point for the working world. Senator Sanders puts it beautifully here: “The financial gains from the major advancements in artificial intelligence, automation and new technology must benefit the working class, not just corporate CEOs and wealthy stockholders on Wall Street,” he said. “It is time to reduce the stress level in our country and allow Americans to enjoy a better quality of life. It is time for a 32-hour workweek with no loss in pay.” Will it happen? I've got no reason to be particularly optimistic. But I'm glad to see these conversations picking up steam here.