Discover Untapped Content Ideas for Any Topic

Create content your audience is searching for to drive more organic traffic to your website

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Simplify content writing research
with 4 easy steps

#1 Enter a topic

Describe your topic in 1-3 words

Choose words broad enough to capture a range of subtopics (e.g. "vegan recipes")
Set a location and language to keep results targeted

#2 Get inspired

Browse the selection of generated subtopics

In an instant, you've got hundreds of content ideas at your fingertips
This is just the beginning—each "card" is loaded with ideas and data

#3 Dig deeper

Select a card to dissect the conversation

Analyze each topic's search volume, top headlines, and difficulty score
Browse related searches and questions to uncover pain points

#4 Build your content strategy

Explore more cards to build a competitive, SEO-strong strategy

Find the topics your competitors rank for to see gaps in your own content
Plan a mix of articles around FAQs, SEO potential, and your expertise

Explore a topic through the
lens of your customers,
competitors, and search engines

Uncover customer search queries and FAQs on any topic

Discover emerging trends and take charge of the conversation

Find fresh content opportunities your competitors missed

Reveal any domain's backlinks and social reach for a given topic

Semrush content tools help
grow businesses of all sizes

For small businesses

Boost your revenue with content marketing

Find profitable topics and ideas, optimize your content workflow, and grow your business faster.

For in-house marketers

Streamline your content marketing workflow

Generate winning content ideas to rank higher. Plus, audit and improve your existing content with ease.

For agencies of all sizes

Deliver client wins that keep them coming back

Validate your ideas with data and wow your clients with effective, high-quality content that converts.

Overtake the top search results and
bring in more organic traffic