What is branded content on Facebook Reels?
As part of our ongoing commitment to help creators turn their passion into a living, we are launching Branded Content on Facebook Reels globally. Reels is one of the the fastest growing new formats on Facebook and now creators can use this format with the Branded Content tag tool (‘Paid Partnerships with’ label) on Facebook Reels in their organic posts, and tagged brands can easily convert these Reels to Branded Content Ads (‘Sponsored with’ label). All creator content which features or is influenced by a brand or product for an exchange of value (e.g., monetary payment or free gifts) must also tag that business. Once tagged, the Business Partner will be notified and receive certain metrics about your post.
Who is eligible?
Creators who comply with our Partner Monetization Policies will be eligible to use the Branded Content tool. In order to stay eligible to use this tool, creators must also comply with our Branded Content Policies, which prohibit the promotion of certain types of content using the Branded Content tool and prescribe best practices for promoting certain restricted categories of content using the Branded Content tool. Branded Content posts that do not comply with the above policies are subject to removal from Meta. You can learn more about these policies and how to request a review should your content be removed for a violation.
How do I create a Branded Content Facebook Reel?
To get started, download our Branded Content on Facebook Reels Setup Guide for step-by-step instructions, to learn more about product features such as the “audience restrictions” toggle which allows you to restrict who can view your content by age or location, how to grant permissions to business partners to create Branded Content on Facebook Reels Ads, and more. We continue to be inspired by the creators and brands that come together to partner on Facebook. We are committed to supporting this work so brands can continue to use the power of creator voices to tell their story while helping creators grow and make a living.
