Experiencing the Best of Wendy’s® in Horizon Worlds

There’s been tremendous excitement about how people will experience the metaverse and what new opportunities it will unlock for businesses of all sizes. While the full realization of the metaverse is still 5 to 10 years away, we’re already seeing glimpses of what the future holds.

Wendy’s® Experience in Horizon Worlds

Brands are innovating and interacting with customers beyond what we’ve traditionally known to be possible using tools like virtual reality. On Saturday, April 2, Wendy’s® is launching its first virtual space in Horizon Worlds in collaboration with Horizon Worlds creators.

People with Meta Quest 2 devices will be able to access and experience the first virtual Wendy’s restaurant and venture into a new world designed exclusively for them. Visitors will be able to walk behind the counter, interact with friends and embark on a mouth-watering adventure.

“For years we’ve been meeting our fans in unexpected ways and places with our unique approach to social media, gaming and engagement,” said Carl Loredo, Chief Marketing Officer for The Wendy’s Company. “We’re excited to take this to the next level by launching the Wendyverse in Meta’s Horizon Worlds and bringing a totally new dimension of access to our fans. Truly a first of its kind, the Wendyverse bridges the best of today with tomorrow to show up for our fans across everyworld—with a Frosty® and fries in hand.”

Experience Beyond Taste

By creating this out-of-the-world experience, Wendy’s is offering new opportunities for fans to interact with the company, its food and even each other. Within the Buck BiscuitDome, fans will be able to shoot hoops with a virtual Baconator®, get onto the court and cut off the net after hitting the winning shot. Visitors will also find hidden easter eggs, including free food, only available in Horizon Worlds.

“Wendy's, VMLY&R, Spark, Creative Shop and Horizon Worlds creators—including the incredible John Mclay—worked together to bring this experience to life,” said Nicky Bell, Vice President of Creative Shop at Meta. “Wendy’s has always been an innovative leader in how they work with creators—building this world is a great example of how brands can show up in Horizon Worlds in intentional, meaningful ways with their communities.”

Over the next decade, the metaverse will enable the next generation of online social experiences—more engaging and immersive than we ever thought imaginable. In the meantime, this is one of many ways we’re helping businesses innovate and experiment using today’s products and tools, which will be foundational to preparing for the metaverse.