Helping You Grow Your Organic Communities and Simplify Your Campaign Management

As we embark on the third year of the pandemic, the power of connection has never been more important. We continue to test and iterate new solutions to help you grow your networks, expand your reach, and engage with new audiences. We know you’re tasked to maximize your campaigns in short timeframes, so we’re introducing new solutions to make your job a little easier – helping you to foster and deepen your connections with your organic communities around important topics and simplifying the way you manage your advertising campaigns from start to finish. 

Here’s a snapshot of what we’re releasing this quarter:

Growing and Strengthening Your Organic Communities with Newsletters

We debuted Articles for Pages last year to help you publish longform professional content to spark conversations and drive greater engagement. We continue to look for meaningful ways to connect as we navigate our new world of work, and that’s why we’re introducing Newsletters, a new way to build communities around topics that matter most to your customers with recurring Articles from your Page that members can subscribe to.

Here’s how Newsletters can help you grow and strengthen your community:

• Drive immediate reach with an automatic, one-time notification to your Page followers when you create your Newsletter and by sharing your content outside of LinkedIn to increase viewership.
• Sustain an engaged community of opt-in subscribers with on-platform and email notifications when new content is published.
• Communicate with a free, native solution that makes it easier than ever to draft and publish long-form content.

Early adopters, like global news publication Insider and video communications company Zoom, saw immediate value in their first Newsletter campaigns, and we’re excited to roll the tool out more broadly. Insider, one of the first publishers to join our pilot program, quickly gained nearly 820,000 subscribers within 24 hours, a testament to the power of the Newsletters to quickly grow and engage audiences. In addition, Zoom was one of the first software technology companies to publish a Newsletter, and quickly saw over 10% of its followers subscribe to it in the first 24 hours.

Simplifying Campaign Manager to Help You Manage Your Advertising Campaigns 

Your success is our success and that’s why we’re excited to share a new, more intuitive Campaign Manager experience with streamlined navigation that mirrors the customer’s typical campaign lifecycle: Plan, Advertise, Test, Analyze to increase its ease of use.

Enabling you to spend less time managing and more time executing successful campaigns, the simplified, left-oriented Campaign Manager navigation offers easy access to your account settings and asset management in addition to the ability to quickly toggle between multiple accounts.  

Making Your Job a Little Easier with the Right Tools 

Whether it’s sharing new tools to help you grow your communities and increase engagement or simplifying the way you work to make your jobs a little easier, we’re committed to creating new features and solutions that help you to quickly deliver value for your customers.  Learn more about our updates to organic and paid Marketing Solutions here.

Stay on top of our latest Pages features and findings from the LinkedIn Company Engagement Report.