chevron-down
chevron-down
5 Sustainability Trends That Can Shape US Consumers’ Decisions in 2022
Brands have a unique opportunity to support consumers' values by leaning into sustainable business practices
Topics
As people around the world prepare to celebrate World Wetlands Day on February 2, there’s a continued sense of urgency to rally together to fight the impact of global warming. A focus on sustainability and the need to act now before it’s too late has become paramount, and the expectation for companies to back up words with impactful actions is becoming more important. The importance of purpose-driven products and sustainability initiatives from brands and retailers has risen since the onset of the pandemic, as consumers are increasingly shopping with their values.
In 2022, consumers will look to connect with brands that reflect their evolving beliefs, and they’re willing to pay a premium for eco-friendly or sustainable products, according to the latest Business Marketing Research and Intelligence US micro-shifts study from Meta.
As sustainable products are becoming a marker of premium-ness, especially among Millennials and Gen Xers who are in or entering their prime spending years, forward-thinking brands focused on sustainable business practices are best positioned to capture consumer demand in 2022.1
#1 E-Commerce
Consumers are seeking out brands that embody their values when deciding where to shop. Not only are they putting their money where their values are, they’re increasingly engaging with brands that post content about their sustainability efforts.2
#2 Travel
Travelers are willing to pay a premium to brands that take care of the environment. Millennials are driving this shift as they prioritize travel brands that employ environmentally friendly practices to offset their carbon footprints.3
#3 Electric Vehicles
There's still a large hill to climb in terms of electric vehicle mass adoption, but there are signs of momentum building as memberships in EV Facebook Groups continue to increase. From 2019 to 2020, EV Group yearly membership increased by 99%.4
#4 CPG
Millennials and Gen Xers are prioritizing CPG brands focused on reducing environmental impact. Posts containing sustainability-related hashtags received 4.2 times more interactions per post than other posts made by CPG brands.5
#5 Retailers
Younger consumers are embracing the global sustainability market, which is comprised of green technology and applications like water purification, as they're willing to pay more to shop at retailers that source eco-friendly products and integrate sustainable business practices.6
5 sustainability trends that can shape consumers’ decisions in 2022
Learn more about the unique opportunity brands have to support consumers’ values by leaning into sustainable business practices.
Facebook IQ is the home for insights powered by what unfolds on our platforms every day and foresight inspired by our view of what’s on the horizon. Discover audience and planning and buying insights, as well as industry insights for your vertical. Explore interactive reports and insights tools to quickly find the data you need from our broad and frequently updated repository of internal data and commissioned research. We’re here to help you fuel more effective marketing and advertising by staying up to date with the latest consumer behavior trends and market research.
Topics
