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Collaborate with creators to tell your brand’s story

Every day, people come to YouTube to connect with their favorite creators and discover new products. With YouTube BrandConnect, you can partner with creators to build compelling influencer marketing and sponsored content campaigns that support your business goals.

#1

Viewers say that YouTube is the #1 video platform with content most personalized to them.1

35%

YouTube organic branded content drives significant impact across the funnel, with a 100% lift in top-of-mind awareness and a 35% lift in purchase intent.2

70%

Seventy percent of viewers say that they bought a brand as a result of seeing it on YouTube.3

  • #1

    Viewers say that YouTube is the #1 video platform with content most personalized to them.1

  • 35%

    YouTube organic branded content drives significant impact across the funnel, with a 100% lift in top-of-mind awareness and a 35% lift in purchase intent.2

  • 70%

    Seventy percent of viewers say that they bought a brand as a result of seeing it on YouTube.3

How YouTube Brandconnect works

How YouTube BrandConnect works

Make impactful connections

Because audiences trust creators for product and brand recommendations, creators can showcase your products with content that feels uniquely authentic.

Turn viewers into customers

Audiences can discover, experience, and take action as they watch your video with built-in features that help you get more results from your content.

Get meaningful insights

Understand what types of content work best for your strategy and get real-time exclusive insights and measurement tools.

Solutions to support your business goals

Awareness Awareness

Work with creators who are relevant to your business with audience-first matchmaking. Based on the search terms that your target customers are using, we’ll help you find creators who click with your audience.

Measurement Measurement

Understand how your campaign is performing and find opportunities to improve with Google-only measurement tools like Brand Interest Lift and Influencer Lift.

Creator spotlight

Meet a few of the creators who are helping brands like yours connect with more customers.

Aysha Harun
Jasmine Brown
Nyma Tang
Michelle Khare
Rhett & Link
Sierra Schultzzie

Get started today

YouTube BrandConnect is available to selected customers in the United States. Your Google sales team can help you find the right solutions for your business.

1 Google/Talkshoppe, US, whyVideo study, n=2000 ages 18-64 Genpop video users, Feb 2020. Competitive average includes TV, OTT, digital.

2 Google/Ipsos lab experiment, US, Nov 2019, n=1802 people ages 18-64.

3 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020.

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here