The pandemic gave people time to pause, and all over the globe, many people are rethinking where, why and how they work, something we like to call, “The Great Reshuffle.” In July alone, the Bureau of Labor Statistics reported that the number of jobs available in the country climbed to 10.9 million, setting a new record high, and in August, a record-breaking 4.3 million Americans quit their jobs.
It’s the most competitive hiring market on record, and candidates want to understand more about the companies they are considering. We’re excited to introduce a few new LinkedIn Pages features that are designed to help your brand share more about your organization and culture to more quickly attract top talent while retaining your current employees.
Empower Your Employees as Advocates With My Company Tab
Career decisions don't happen overnight, and it’s important to offer prospective talent multiple touchpoints along their journey to becoming your newest employee. Our data shows that, as of May 2021, the average hiring journey is almost seven months long, with approximately 40 interactions along the way.
Whether you’re enabling it or not, every brand sits on a wealth of authentic touchpoints by way of its employee base. In the race for top talent, it’s never been a better time to empower this group to tell your story at scale.
That’s why we’re releasing updates to the My Company Tab - an employee-only space on LinkedIn Pages dedicated to building employee community and advocacy - to help streamline and grow your employee advocacy efforts on LinkedIn. With these updates, you can easily curate content from your Page feed to the My Company Tab with the simple click of a button. We’ll notify employees as soon as new content is curated and drop them right into the re-sharing experience, so they know exactly how they can help amplify your messages. We’ll also show employees how their re-share matters, with a dynamic visualization of the content that others at the organization are sharing.
These updates will be released in the coming weeks, but we encourage you to start curating content for your employees today to drive immediate results.
Attract Top Talent by Openly Sharing Your Workplace Policies
Despite being a year and a half into the pandemic, recent data from Glint’s Employee Well-Being Report shows that burnout continues to rise and happiness continues to fall in employees. The report also highlights how the needs of employees, and what’s important to them in this new normal, have shifted. For example, employees who are satisfied with their organization’s flexibility on work schedules or location are 3.4x more likely to balance work and personal obligations, 2.6x more likely to be happy working for their employer, and 2.1x more likely to recommend working for their employer.
Your workplace policies matter when it comes to attracting top talent, and being ultra-transparent about those policies, from day one, can benefit your brand. To help, we’ve invested in a feature that allows you to convey whether your organization is working remote, hybrid or on-site in your LinkedIn Page header, and additional space to clarify your evolving policies on vaccines, pay adjustments, and more.
Learn More About How Your Page Compares to Competitors
In the most competitive hiring market on record, knowing how the competition is doing can benefit your strategy. We’ve added customizable competitor analytics to your LinkedIn Page Analytics Tab, in which you can add up to nine of your competitors to benchmark their LinkedIn Page performance. This new feature also allows you to track and compare their follower growth and organic content performance with yours. These performance metrics are just the start, soon we’ll add more metrics, such as engagement rate, to help you adapt your content strategy in a meaningful way.
Getting Started
To get started using these features, go to your Page admin view (learn how here). From there you can recommend content to your employees, edit your Page to add workplace policies or view Competitor Analytics. We can’t wait to hear how your organization uses these new features. Let us know what you think in the comments below!
Topics: LinkedIn Pages
Related articles