Cable News Ratings Wednesday, October 13: CNN Lifted by Shatner Launch, But Falls Short of Breaking 1 Million Viewers

Mediaite StaffOct 14th, 2021, 5:06 pm
 

CNN William Shatner Launch

William Shatner being launched into space gave CNN a bit of a ratings boost Wednesday, but the network still could not crack 1 million viewers.

At 9 am Wednesday, CNN averaged 556,000 viewers, but at 10 am and 11 am, that number jumped to (respectively) 963,000 and 986,000. Those were the highest ratings the cable news networks got the entire day, once again falling short of getting 1 million viewers for any show.

MSNBC was third at 10 and 11 (775,000 and 792,000 viewers respectively), while Fox News continued to dominate in first place with 2 million viewers and 1.95 million.

Fox News also dominated in the 25-54 viewer demographic (336,000; 288,000), but CNN overtook MSNBC in the demo with 175,000/179,000 viewers to 88,000/92,000 viewers.

Here is a full breakdown of Wednesday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
889		 NEW DAY:
318		 MORNING JOE:
749		 WISE GUYS WITH JOHN TABAC:
22		 MURDER, SHE WROTE:
20
7a FOX AND FRIENDS:
1207		 NEW DAY:
414		 — WAKE UP AMERICA:
85		 MORNING IN AMERICA:
9
8a FOX AND FRIENDS:
1504		 NEW DAY:
479		 — — —
9a AMERICAS NEWSROOM:
1661		 CNN NEWSROOM:
556		 STEPHANIE RUHLE REPORTS:
721		 NATIONAL REPORT:
165		 —
10a AMERICAS NEWSROOM:
1995		 CNN NEWSROOM:
963		 JOSE DIAZ-BALART REPORTS:
775		 — JAG:
49
11a FAULKNER FOCUS, THE:
1950		 AT THIS HOUR:
986		 CRAIG MELVIN REPORTS:
792		 — JAG:
93
12p OUTNUMBERED:
1710		 INSIDE POLITICS:
599		 ANDREA MITCHELL REPORTS:
592		 JOHN BACHMAN NOW:
169		 IN THE HEAT OF THE NIGHT:
187
1p AMERICA REPORTS:
1658		 CNN NEWSROOM:
567		 MTP DAILY:
618		 — IN THE HEAT OF THE NIGHT:
228
2p AMERICA REPORTS:
1505		 CNN NEWSROOM:
575		 KATY TUR REPORTS:
565		 AMERICAN AGENDA:
136		 BLUE BLOODS:
151
3p STORY, THE:
1477		 CNN NEWSROOM:
591		 HALLIE JACKSON REPORTS:
701		 — BLUE BLOODS:
182
4p YOUR WORLD W/NEIL CAVUTO:
1456		 LEAD WITH JAKE TAPPER:
622		 DEADLINE:WHITE HOUSE:
1277		 ERIC BOLLING THE BALANCE:
218		 BLUE BLOODS:
216
5p FIVE, THE:
3030		 LEAD WITH JAKE TAPPER:
675		 — CHRIS SALCEDO SHOW, THE:
260		 NEWSNATION: RUSH HOUR:
96
6p SPECIAL RPT W/BRET BAIER:
2274		 SITUATION ROOM:
646		 BEAT W/ARI MELBER:
1118		 SPICER & CO:
301		 DONLON REPORT, THE:
46
7p FOX NEWS PRIMETIME:
2205		 ERIN BURNETT OUTFRONT:
693		 REIDOUT:
1189		 GREG KELLY REPORTS:
367		 ON BALANCE W/ VITTERT:
24
8p TUCKER CARLSON TONIGHT:
3346		 ANDERSON COOPER 360:
795		 ALL IN W/ CHRIS HAYES:
1442		 STINCHFIELD:
276		 DAN ABRAMS LIVE:
70
9p HANNITY:
3000		 CUOMO PRIME TIME:
794		 RACHEL MADDOW SHOW:
2345		 CORTES & PELLEGRINO:
169		 NEWSNATION PRIME:
57
10p INGRAHAM ANGLE, THE:
2295		 DON LEMON TONIGHT:
624		 LAST WORD W/ L. ODONNELL:
1672		 ROB SCHMITT TONIGHT:
137		 BANFIELD:
64
11p GUTFELD!:
1974		 DON LEMON TONIGHT:
405		 11TH HOUR W/B. WILLIAMS:
1115		 GREG KELLY REPORTS:
114		 ON BALANCE W/ VITTERT:
17

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
167		 NEW DAY:
65		 MORNING JOE:
78		 WISE GUYS WITH JOHN TABAC:
0		 MURDER, SHE WROTE:
1
7a FOX AND FRIENDS:
186		 NEW DAY:
91		 — WAKE UP AMERICA:
12		 MORNING IN AMERICA:
1
8a FOX AND FRIENDS:
237		 NEW DAY:
111		 — — —
9a AMERICAS NEWSROOM:
253		 CNN NEWSROOM:
119		 STEPHANIE RUHLE REPORTS:
81		 NATIONAL REPORT:
21		 —
10a AMERICAS NEWSROOM:
336		 CNN NEWSROOM:
175		 JOSE DIAZ-BALART REPORTS:
88		 — JAG:
5
11a FAULKNER FOCUS, THE:
288		 AT THIS HOUR:
179		 CRAIG MELVIN REPORTS:
92		 — JAG:
7
12p OUTNUMBERED:
204		 INSIDE POLITICS:
138		 ANDREA MITCHELL REPORTS:
58		 JOHN BACHMAN NOW:
31		 IN THE HEAT OF THE NIGHT:
27
1p AMERICA REPORTS:
196		 CNN NEWSROOM:
144		 MTP DAILY:
65		 — IN THE HEAT OF THE NIGHT:
33
2p AMERICA REPORTS:
220		 CNN NEWSROOM:
110		 KATY TUR REPORTS:
68		 AMERICAN AGENDA:
17		 BLUE BLOODS:
14
3p STORY, THE:
229		 CNN NEWSROOM:
126		 HALLIE JACKSON REPORTS:
75		 — BLUE BLOODS:
6
4p YOUR WORLD W/NEIL CAVUTO:
255		 LEAD WITH JAKE TAPPER:
149		 DEADLINE:WHITE HOUSE:
122		 ERIC BOLLING THE BALANCE:
17		 BLUE BLOODS:
16
5p FIVE, THE:
420		 LEAD WITH JAKE TAPPER:
167		 — CHRIS SALCEDO SHOW, THE:
22		 NEWSNATION: RUSH HOUR:
17
6p SPECIAL RPT W/BRET BAIER:
379		 SITUATION ROOM:
165		 BEAT W/ARI MELBER:
159		 SPICER & CO:
27		 DONLON REPORT, THE:
12
7p FOX NEWS PRIMETIME:
374		 ERIN BURNETT OUTFRONT:
172		 REIDOUT:
143		 GREG KELLY REPORTS:
35		 ON BALANCE W/ VITTERT:
5
8p TUCKER CARLSON TONIGHT:
590		 ANDERSON COOPER 360:
210		 ALL IN W/ CHRIS HAYES:
184		 STINCHFIELD:
56		 DAN ABRAMS LIVE:
5
9p HANNITY:
469		 CUOMO PRIME TIME:
178		 RACHEL MADDOW SHOW:
293		 CORTES & PELLEGRINO:
25		 NEWSNATION PRIME:
18
10p INGRAHAM ANGLE, THE:
389		 DON LEMON TONIGHT:
172		 LAST WORD W/ L. ODONNELL:
197		 ROB SCHMITT TONIGHT:
16		 BANFIELD:
18
11p GUTFELD!:
353		 DON LEMON TONIGHT:
106		 11TH HOUR W/B. WILLIAMS:
155		 GREG KELLY REPORTS:
12		 ON BALANCE W/ VITTERT:
1

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 category.

Total viewers:

CNN: 578,000

Fox News: 1.79 million

MSNBC: 956,000

25-54 Demo:

CNN: 136,000

Fox News: 289,000

MSNBC: 111,000

Here are the prime time averages— encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 738,000

Fox News: 2.88 million

MSNBC: 1.82 million

25-54 Demo:

CNN: 186,000

Fox News: 483,000

MSNBC: 225,000

For more ratings information and analysis go to ShowBuzz Daily.

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