Introducing Dynamic Ads for Streaming on Facebook

“Our Streaming partners have built robust content libraries and we wanted to make it easier for them to showcase their libraries at scale," said James Smith, Head of Entertainment at Facebook. "With Dynamic Ads for Streaming, advertisers no longer have to manually create new campaigns for each individual title. Once an advertiser uploads their content catalog to Facebook, the dynamic ads deliver personalized recommendations, giving people a similar personalized experience they’re used to seeing from their streaming services.”

Advertisers testing this solution are already seeing strong results driving engagement. Globoplay, a Brazilian subscription video service, used Dynamic Ads for Streaming to promote its wide variety of titles to audiences on Facebook.

"When it comes to entertainment in streaming services it is no surprise that people have preferences for a wide array of all sorts of content," said Dimitri Araújo, Marketing and Media Performance Manager at Globoplay. "In order to meet a challenging delivery of an efficient and scalable 1 to 1 communication, where you want to address people's different interests, it is important to have the capability to exhibit the right content for the right person. That's why we rely heavily on Dynamic Ads for Streaming to deliver creative that is constantly automated, personalized and effective in terms of business results."

Dynamic Ads for Streaming are now available for all video streaming businesses across the globe.