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Is the loss of Facebook Audience Insights impacting your ad performance? Wondering how to target new prospects without the data that Audience Insights used to provide?
You can build effective Facebook audiences without Facebook Audience Insights, using this advice from expert Allie Bloyd.
In this video, Allie shows you how to create 8 effective cold audiences based on interests, behaviors, customer lists, and website traffic. All without using Facebook Audience Insights!
You’ll also learn how to set up and test these cold audiences with the Facebook Campaign Budget Optimization (CBO) tool. Plus, you’ll get tips on how to set your ad spend limits across your campaign’s ad sets.
Last, but not least, you’ll find out how long to test your audiences to accurately determine which cold audiences perform best for you.
🔔 Subscribe for More Social Media Marketing Tactics
-- https://www.socialmediaexaminer.com/sub
🚀 Visit Allie’s Channel for M…...more
Facebook Ad Cold Targeting Success Without Audience Insights
2.9KLikes
81,020Views
2021Jul 14
Is the loss of Facebook Audience Insights impacting your ad performance? Wondering how to target new prospects without the data that Audience Insights used to provide?
You can build effective Facebook audiences without Facebook Audience Insights, using this advice from expert Allie Bloyd.
In this video, Allie shows you how to create 8 effective cold audiences based on interests, behaviors, customer lists, and website traffic. All without using Facebook Audience Insights!
You’ll also learn how to set up and test these cold audiences with the Facebook Campaign Budget Optimization (CBO) tool. Plus, you’ll get tips on how to set your ad spend limits across your campaign’s ad sets.
Last, but not least, you’ll find out how long to test your audiences to accurately determine which cold audiences perform best for you.
🔔 Subscribe for More Social Media Marketing Tactics
-- https://www.socialmediaexaminer.com/sub
🚀 Visit Allie’s Channel for More Facebook Marketing Tips
-- / alliebloyd
🔗 Find Resources and Tools Mentioned In this Episode
-- Campaign Budget Optimization From Facebook: How to Get It to Work for You
• Campaign Budget Optimization From Fac...
🎧 Subscribe to The Social Media Marketing Podcast
-- https://www.socialmediaexaminer.com/s...
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro
00:51 The Problem: Post-iOS14
01:09 Considerations: Industry
01:25 Considerations: Type of Need
01:36 Considerations: First-Hand Data
02:52 Creating Broad Interest-Based Audiences
06:27 Creating Custom Audiences (Lookalike)
10:40 Bonus Audiences to Create
12:53 Setting Up Your CBO Campaign
#SocialMediaMarketing#FacebookMarketing#FacebookForBusiness…...more