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How to Set Up Facebook Standard Events and Custom Conversions: A Guided Walkthrough

Social Media Examiner
333K subscribers
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79K views 4 years ago #FacebookAds #FacebookMarketing #SocialMediaMarketing
Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook? Facebook ads expert, Paul Ramondo shows you, step by step, how to set up Standard Events and Custom Conversions to better track leads from your Facebook ads. You’ll discover why Standard Events are critical to the success of your ads campaigns, which events you should track, and how to use the Facebook Pixel Helper Tool Chrome extension to verify your Standard Events are firing properly. You’ll also learn how to create Custom Conversions to track the leads from a specific URL As a bonus, you’ll find how to transform custom conversions into custom audiences for bottom of the funnel retargeting. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub 🚀 Visit @Paul Ramondo’s Channel for More Facebook Ads Tips --    / @paulramondo_   🔗 Additional Resources -- How …...more
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How to Set Up Facebook Standard Events and Custom Conversions: A Guided Walkthrough
1.2KLikes
79,721Views
2020May 13
Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook? Facebook ads expert, Paul Ramondo shows you, step by step, how to set up Standard Events and Custom Conversions to better track leads from your Facebook ads. You’ll discover why Standard Events are critical to the success of your ads campaigns, which events you should track, and how to use the Facebook Pixel Helper Tool Chrome extension to verify your Standard Events are firing properly. You’ll also learn how to create Custom Conversions to track the leads from a specific URL As a bonus, you’ll find how to transform custom conversions into custom audiences for bottom of the funnel retargeting. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub 🚀 Visit @Paul Ramondo’s Channel for More Facebook Ads Tips --    / @paulramondo_   🔗 Additional Resources -- How to Use the Facebook Event Setup Tool: https://www.socialmediaexaminer.com/h... 🎧 Subscribe to The Social Media Marketing Podcast -- https://www.socialmediaexaminer.com/s... 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx 00:00 Intro 00:20 Verify the Facebook Pixel is Installed on Your Website 00:57 Set Up Standard Events 02:20 Important Standard Events to Track 03:15 Set Up Custom Conversions 04:50 Create a Custom Audience Based On a Custom Conversion 05:58 Create a Custom Audience Based On a Custom Event #SocialMediaMarketing #FacebookMarketing #FacebookAds

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Social Media Examiner

333K subscribers