Enter a new world of shoppers on Instagram

Turn your posts into profits and followers into customers. Sell where your customers hang out most, and expand your business on Instagram.

Instagram | Start Selling on Instagram with Instagram Shop

Scale with multi-channel selling

Set up your Instagram store, upload your Ecwid catalog, and start selling.

Reach a new audience

81% of users use Instagram for researching new products and services

Connect with your customers

150 million users per month communicate directly with a business

Increase conversions

87% of users take action after seeing a product on Instagram

Attract new and repeat customers with Instagram ads

Upload your product catalog to Instagram and tag them in your eye-catching ads so customers can easily locate them.

Instagram | Start Selling on Instagram with Instagram Shop

Ad formats to grab attention in various ways

Instagram supports multiple ad formats — video, carousel, story, or image ads. Select the ones that best portray your message.

Instagram | Start Selling on Instagram with Instagram Shop

Remarketing ads to re-engage customers

Retarget visitors who’ve shown interest in your ads with personalized content or incentives to close the deal.

Instagram | Start Selling on Instagram with Instagram Shop

Analytics for data-driven decisions

Access data about your ad performance with Meta Pixel such as conversions, reach, behavior and more — and use it to adjust your strategy.

Drive traffic to your store with shoppable posts

130 million Instagram users tap on shopping posts every month. Tag your products directly on your posts, stories, and reels so customers can order in just 3 easy steps.

Instagram | Start Selling on Instagram with Instagram Shop

1. Tap for info

Instagram | Start Selling on Instagram with Instagram Shop

2. Get the details

Instagram | Start Selling on Instagram with Instagram Shop

3. Order

Instagram | Start Selling on Instagram with Instagram Shop

Sell without limits from your social media bio

Make your content and products easily accessible to your followers with Linkup, Ecwid's link-in-bio ecommerce tool.

Add important links to a fast, mobile-optimized page accessible in your bio

Sell anything you want without long approval processes

Linkup provides detailed analytics on your company's sales, revenue, and social media channels to monitor your progress

Hear from Ecwid sellers on Instagram

Expand your social selling on other platforms

Take your social selling even further on platforms like Facebook, TikTok, Snapchat, and  marketplaces such as eBay and Amazon. Meet your customers anywhere they are.

Instagram | Start Selling on Instagram with Instagram Shop

Looking for tips to sell on Instagram? We have you covered

Not sure how to start selling on Instagram? Check out our articles and learn tips for setting up your store, creating great content, and advertising on Instagram:

Questions about Payments on Ecwid

How do I set up my Instagram store?
An approval from Instagram is required to sell on the platform. Once approved, you can create an Instagram store and upload your Ecwid product catalog. When your products are added, you can tag them in your posts — and create ads.
Is my Ecwid store synced with Instagram?
How do my customers checkout on Instagram?
How do I create shoppable posts?
How do I create Instagram ads?
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