Creative firms to join virtual China expo to position PH as outsourcing destination
At least 18 Philippine firms in the information technology (IT) and creative fields will make their pitch to foreign investors in the China International Fair for Trade in Services (CIFTIS) 2020 from September 3 to September 7. CIFTIS is China’s trade fair for services exports.
The digital Philippine pavilion will promote the country’s competitive advantages and offerings through photos and videos of services offered by local companies in the IT, software development, animation, game development, film, and digital creative original intellectual property sectors.
Senen M. Perlada, director at the DTI’s Export Marketing Bureau, said the Philippines is taking part in the CIFTIS mainly to sell its IT services to Chinese investors. He further explained the trade expo may help the country position itself as an outsourcing destination.
The exhibitors will be accompanied by industry groups—the IT and Business Process Association of the Philippines, Philippine Software Industry Association, Animation Council of the Philippines Inc., Game Developers Association of the Philippines and Cybercraft Philippine Association.
